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ENTREPRENEURIAL REVOLUTION NETWORK BENCHMARKS 2011 : YEAR 27/40 OF DOUBLING KNOWLEDGE NETS
ECONOMIC SYSTEMS DESIGNS JAMII BORA GRAMEEN BRAC | INVESTMENT MODELS SB100 SB51 UNIVERSITY OF STARS | |
LOCAL-GLOBAL CONNECTIONS THE-HUB.NET YEAR 8 MICROCREDITSUMMIT YEAR 15 ARTISTS PEACE CORPS YEAR 3 | ||
PORTALS FOR FUTURE CAPITAL DANONE COMMUNITIES.COM MFICONNECT.COM SB STOCKMARKETS - ?COMPASS | EDUCATION THELEARNINGWEB.NET CITY MONTESSORI SCHOOL FREE UNIVERSITY |
MORE:
PLACE LEADERS : QUEEN OF SPAIN, QUEEN OF JORDAN –Sustainability ER Celebrations Consider Bangladesh, Kenya , ...
FACILITATION METHODS: OPEN SPACE
MICROWORLD PRIZES : ASHDEN AWARDS ENERGY
CHINA: ALI BABA
FUTURE NOW FACILITATORS : ALVIN TOFFLER ALUMNI
MORE NEEDED: infotech for poor summit; goodwill media; 2020 youth goals; UNPRO 100; top10 trillion $ audits
Back In 1971, on the future of finance, NM wrote:
The rich countries of the world are probably going to go into balance of payments deficits with the poor ones. Most of our international financial mechanisms are prepared for the opposite. Are multinational companies going to be an efficient means of exporting capital around the world? There is a fine old muddle about this arising out of a lack of discrimination between the effects of a) different countries' balances of payments, and b) the mobilisation of savings. The consequences will be important for the future of banking business over the next two to four decades. It may even be that on this unexpected hinge that the fate of the whole interantional economic system will swing.
The Next 40 Years 1972-2012, Norman Macrae The Economist
I am pretty sure my dad had a method not luck. If anyone finds it before I do, hope you will share.
chris macrae
chris.macrae@yahoo.co.uk writes: what sort of knowleddge-doings do you most like to multiply : me Media, knowledge-trusts, and ending risks- taster of my knowledge multiplying period at EU 2001-2004:
| uniofstars.ppt - PowerPoint Presentation File
Format: Microsoft Powerpoint - View as HTML Chris Macrae/ValueTrue.com. 1. Peacemaking brand architecture. an unusual case study. My PROBONO networking project for next 5 years ... www.knowledgeboard.com/download/1087/Brand-architecture.ppt - Similar► UPDATE 2010 http://www.singforhope.org/ | 1. [PPT] Living System Flows - KnowledgeBoardFile Format: Microsoft Powerpoint - Quick View This work also connects with the future history shifts of networking economies and societies first published as Norman Macrae's 2024 Report in 1984 whilst ... www.knowledgeboard.com/download/624/governingtrustflow.ppt Update www.worldeconomist.net | 1. Grassroots Evaluation of Intellectual Capital of Nations ...Jan 13, 2004 ... Author: Chris Macrae; Publisher: KnowledgeBoard; Date: 13-Jan-04 ... Chris Macrae Open the third spaces every way we can ...www.knowledgeboard.com/item/960/23/5/3 - Update www.considerbangladesh.com, |
Valuing Trust Joy, & Organising Human Systems - Starting to Know ...Author: Chris Macrae; Publisher: KnowledgeBoard; Date: 07-Jun-03; Categories: Emotional Intelligence, Knowledge Angels; Sections: ...www.knowledgeboard.com/item/351/23/5/3 - | #032 - Knowledge Management : An Overview - KnowledgeBoardJun 19, 2002 ... NHS, Manon van Leeuwen of Fundecyt, Chris Macrae of Valuetrue, ... Again from Chris Macrae, in Communities and Cooperation, CORE DOCUMENTS: ...www.knowledgeboard.com/cgi-bin/item.cgi?id=1204 |
My exponential
purpose in 2010s
What should an optimistic maths and media guy like me do with an obsession that has grown on me since 1976 thanks to 2 people : dad and muhammad yunus with special gifts for microeconomics and entrepreneurial revolution:- the 2010s is the most exciting decade to be on earth because its the time when the net generation will irreversibly design globalisation to compound one of 2 opposite futures – 1 where productive jobs grow and grow as our race unites in ensuring a future where no child is born into a place where their her life is stilted by poverty or wars or families and communities are so mentally or physically sick that there is neither chance of education nor healthy development ; 2 the other -Orwell's Big Brother scenario also voiced by many system thinkers including Einstein and von neumann- where good jobs are increasingly destroyed because technology is valued as investment that replaces human beings and what is actually happening is our species has turned against investing in the future of youth- a compound disaster already emerging in richer world’s walled streets, madoff venues, and collapsing euros as well as well as making the life of the poorest girls in the world even worse than it ws before today’s most wonderful technology existed |
STRENGTH 1976-2004 has proven 10 times more economical community models exist for all life critical service needs if we choose to network them sans frontiers | WEAKNESS - we have not helped youth to use the net and worldwide interactive freedoms to replicate sustainability solutions; and intergenertionally we are not well prepared for - let alone investing in - 2010s defining economics challenge- will we use the new tech to create jobs or destroy jobs at an expoentially acceleraring rate? | OPPORTUNITY- engaged the world's more resourced organistionl systems and owners of the wondrous technologies- look at what collaboration partnerships can do http://erworld.tv/ http://yunusuni.com/ http://danonecommunities.com/ http://grameenjapan.tv/ http://worldcitizen.tv/ and celebrate http://202020.tv/ http://2012sustainability.com/ | THREAT - transform old 20th century professions that use "separation" rules and who value things as investments not people and who use tv media to dumb down not educate and who make boundaries between countries the greatest compuound risks. The maps we need in 2010s help peoples integrate a world where collabortion can empower people to be 10 times more productive than zero-sum governance and bring down degrees of separation on all life critical knowhow |
What friends and I can offer is to connect you with these 4 ways to create jobs in communities- ways whose worldwide map need to interconnect people at every local hub of need and productivity but where you can start with where your experience and goodiwill connections can multiply by knowing how to quest for fellow job creators.
Two people’s work since 1976 inspires me most – my dad who until his death in june 2010 challenged me weekly to take the urgency of this challenge seriously with everything I do, and dr muhammad yunus who first invited me to see him and the 8 million female entrepreneurs who own the bank for the poor he founded in bangladesh in an email I received xmas day 2007 . Dr Yunus wanted to know why my dad was sponsoring my friends and i to be at the centre of 1000 yunus book club of social business and economics for youth.
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| As a MA in Statistics University of Cambridge I have spent my life collecting huge amounts of data and then turning these into mapping games (and models) enabling leaders and communities to make different decision choices than they otherwise would. Some of these time periods ran concurrently : 5 years spent trying to understand Bangladesh Social Business Models... I would try and collaborate with anyone seriously concerned about 2010s being sustainability's decade with all to play for regarding future generations - a decade far more entrepreneurially exciting than the moon race humans united round in the 1960s - see eg http://yunusdiary.com for some scenarios that seem to me minimal goals for us to map and network round now. | 6 years spent on the behavioural interactions of computer assisted learning; I also worked with my father (microeconomist at The Economist for 40 years) co-authoring The 2024 Report in 1984 (published year later in USA as 2025 Report)- would the net generation sustain or destroy the world's future?- both global sysetm exponential trajectories being possible depending on whether Wall Street macxroeconomics continues to shred the peoples community economics and creative rights to jobs as microentrepreneurs - there is little probability of an in between endgame; mo0re at futurehistorian.tv | 20 years spent on professional and transparency crises in valuing intangibles and global brand leadership/partnerships; 15 years spent collecting data on deepest social needs of thousands of markets in over 40 countries particularly in Asia, Europe USA; more at journalofsocialbusiness.com |
System Crisis Research. worldcitizen.tv sustainability SB experiments centre and DC bureau of Yes We Must -local community dialogue
Intangibles Crisis Union est 2000 Founder 1993 of leadership practice circles of Global Brand Architecture -cases valuing the most purposeful networks and markets ever to be sustainably invested in London branch newsletter editor since 2003 of Global Reconcliation Newtork - the deepest network of Gandhians, Medics, Cross-cultural guides, youth mentors, entrepreneurs and Mathematicians | . |
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Help us (rsvp info @worldcitizen.tv ) prepare for james wilson's microeconomics 2.0 showing at the 160th celebrations of his first social business games
Entrepreneurial system mapmakers believe the 2010s are the most exiciting decade because this time will uniquely be that where citizens around the world question collaboration partnering (CP) as the new source of innovation and national advantage - more than that sustainability exponentials for future human generation will be won or lost. Interested? Help us focus each years's greatest challenge rsvp if you vote for a different one (rsvp info @worldcitizen.tv to nominate a CP boardgame or to join our sponsors : 9 year olds, 12 year olds ....
- 2010 grow citizen debates through decade on how to create billion jobs with mobile and web's tech revolutions
- 2011 can our global village age design a micro union of nations whose whole truth is that sustaned growth of all their economies depend on collaborating with each other as well as not excluding any nation that newly gets microeconomics collaborative empowerment;
- 2012 can londoners smartten up the globalisation's mass media photo call of being olympics game hosts and change the bbc to be a citiznen owned social business public broadcaster whose greatest world service is open curiositiy in investigating sustanability agendas -where is social business's first anchor woman and will she get as much freedom of voice as macroeconomics news analysts
| .SURVEY TO 1000 SUSTAINABILITY FRIENS - WHAT WILL IT TAKE DURING
2010S TO REGAIN SUSTAINABILITY OF ALL PEOPLES & PLACES? In 33 years of survey research, this has been my longest running survey – since summer 2006 Here I present my conclusion as well as brief context of 3 generations of system designers who contribute to perspective urgency and requirement for worldwide collaboration .If you as one of the 1000 friends mailed this have a different short reply to the subject and would like it published alongside mine at http://chrismacrae.com – send it me and I will publish it. If you don’t want to publish something but do want to group in this topic please join http://sustainabilityteens.com which I will keep open for a week after which entry will require clarification of what support a person can bring to the group Conclusion : Collaboration is the new innovation advantage of nations and other sustainable networks of systems capable of vaue multiplying above zero-sums. The only person with enough practice and love of solving this problem who also has world stage networking gravity is dr muhammad yunus. Let's all get connecting in sustainability projects around him.Although networks around Dr Yunus came up with many micro solutions up to 2005, what changed Yunus as well as his scope of influencing sustainability was becoming world famous with his nobel peace price o 2006. More than that he started testing the value multiplying economics of partnerships the first typology to start connecting with his back of community up social business solutions and the nobel world stage were global corporate brands. In November 2009 he launched the global grameen collaboration partnering game in sustainability –with 100 alumni at volkswagen’s autostadt conference centre in wolfsburg near Berlin as part of Germany’s week long celebrations of the 20th fall of the wall which . Sustainability’s collaboration partner now appears to have at least 12 interconnectng system typologies. The combinatorial impacts of micro up, collaboration across different system silos and the world stage cannot be over-estimated but you have to rehearse the game in your own mind and with your peer professions or practices to see why http://ww.globalgrameen.com The likelihood that the 2010s would be humanity’s most critical decade for sustainability has been trailed by family’s 3 generations of system designers
My maternal grandfather as high court judge in mumbai argued for much of 25 years with Gandhi -one bar of london barrister to another -and Einstein before power that be around him agreed it was time to help with the legalese of India’s independence; core to gandhi’s system transformation was the aha! that it was the UK professions (including the law he had himself mastered) that were compounding under colonial rule the loss of his people’s sustainability. Einstein who refereed a lot of Gandhi’s transformation moves went on record : when the time comes that man’s technology globalises connections between nations, peoples and nature, I hope but do no expect that humanity will succeed in transforming to a higher order than historic professions separated. My father www.normanmacrae.com taught himself economics as a teenager while waiting to fly RAF planes out of Bangladesh. After ww2 he went up to cambridge being the last generation to be mentored by Keynes. He wrote up the future history of free market economics from his desk at The Economist for mist of the second half of the 20th century. Famously his 1960 Sunshades in October he explained how economic theory serially compounds greatest system risks from elder economists who has nicely patched system failures in ways that were right for that time but who then spun macroeconomics off in another direction which would need younger generations to correct it. In his 25 December 1976 survey Entrepreneurial Revolution – he predicted a missing system of microeconomics would need finding –and worldwide celebrating by a NoBel Laureate - by early in century 21 if sustainability was not to be lost –the greatest challenge ever to face one generation –our networking generation My own work integrates transparency of mapping to combat how both media and metrics professions have spiraled globalisation fallibly thus opening up brand and metric solutions – these are congruent to microeconomcs system and collaboration designs of Dr Yunus but clearly not as simple as the sustainability games he now invites us all to urgently collaborate around | Who am I? Accidentally I have spent all my career helping people handle world famous identities. So
did my 2 grand fathers (one with Gandhi, the other British embassy consular between the 2 world wars), and my father who worked at The Economist 1950 (4th ranked weekly English newspaper, 1989 one of a kind global
magazine). It wasnt until 1984 when I co-authored a book questioning the sustainability exponentials of
globalisation's generation 1984-2024, and 1988 when I authored World Class Brands that I realised what my primary working
role in life is. The first quality I need to help people handle (systemise) world famous identities is for
myself to be unknown ; I also hope it's true that I have little self-ego other than when I have decided that an unique
organising purpose is vaut le voyage. more | I started work 36 years ago after a earning a postgraduate diploma in mathematical statistics at the University of Cambridge, Corpus Christi College; prior to that I earned a BA with First Class Honours & Prize at University of York. Here is the subject I have spent more of my time becoming experienced in than any other. To clairfy: I only accept work where people are asking for advice on how not to prevent systemic organisational destruction or how to sustain purpose so that all sides grow health and wealth. On some occasions I do pro bono work for organisations that are best benchmarks for the world but as yet are not known by all the people who could be replicating their value multiplying purpose- something that the networking age can be as huge an opportunity for as it is a risk of replicating purpose destruction systems. |
 | .33 years experience of annual surveys of 10 Green Bottles of Entrepreneurial Revolution
| .25 Year experience of annual updating which sustainability exponential of global system design are we exponentially tracking- sustainability up or melting down | .20 years of debating with readers which brands and global industry sector responsibilities are being purposefully sustained around 7 billion people | .16 years of providing mathematical maps so that organisations are governed not to destroy their communally unique purpose |
Hello
you can question my life's concepts or anyone i (net)work with most via chris.macrae@yahoo.co.uk washington DC tel 301 881
1655 -active collaborations dhaka 1 2
india 1 new york glasgow boston paris LA london - my library (tell me if you need more access)
| . Life 0.0 -Strange Scottish-international family tree reporting from many of world’s deepest conflicts before they blew up | The happiest 10 minute debrief I have ever heard a world leader discuss on internet
learning revolution- rsvp info@worldcitizen.tv with your world service favourites | .Life 1.0 : 22 years studying to be a mathematician (how to abuse maths and science guys)- BA maths first with distinction and prize university york; postgraduate diploma in mathematical statistics uni cambridge (corpus christi college)
| .third of a century applying maths to mapping innovation systems including computer learning networks, entrepreneurial revolution, valuing brands that are best for world learning and interaction, trillion dollar audit of global market sector responsibilty/sustainability challenges |
4 columns:
current most critical project in my network's life
what I claim to have helped coin or renew original meaning of
stories –and reality storytellers - that inspire me most
the very few system frameworks mathematical I believe are whole enough to interface with other innovation systems without compounding risk of taking a wring turn to vicious spiralling meltdownMost critical project in my network's life
PRESS RELEASE Future Capitalism – Entrepreneurship for Life Shaping Innovation & Sustainability Investment – MicroBrief for The First Youth Dialogue on Future Capitalism with Muhammad Yunus and Bangladesh Microeconomics leaders 29 June 2009. http://yunusforum.net/This bottom-up field of leadership practice and microeconomic mapping was grounded since 1971 with Birth of Bangladesh as a nation and the immediate challenge of million person famine. Networks of collaborative innovation pioneered Unique Frameworks of Future Capitalism summarised below. Bangladesh Third century of Epicentre of Entrepreneurial Revolution 1976While the Economist Christmas 1976 Survey of ER mapped why a sustainable world would need a Next Capitalism and entrepreneurial revolution by 2010, Bangladesh became the practice epicentre inviting the world to join in From outset, life changing foci of Future Capitalism included : healthcare, education for job creation, ecologies of water/food/energy, banking, media and channels, professional hippocratic oaths, bottom-up governance and government. First two world changing innovation grassroots networks : BRAC’s oral rehydration village nursing network early 70s , Grameen’s microcredit – banking for poor female and community entrepreneurs project since 1976 (constitution 1983). FC1 Social Business Entrepreneur Networks since 1974 FC2 Social Action Grassroots Networks since 1974 FC0 National to Global Dialogues since 1989 FC3 MicroSummit Interactive www Networks since 1997 FC4 Global Industry Sector Responsibility 1.0 and millennium goal since 1997 FC5 Global Industry Sector Responsibility 2.0 Partnerships & Trillion Dollar Audit since 2006 First book mapping Bangladesh’s Bottom-Up Third Century of Microeconomics , Microentrepreneurship and Future Capitalism 2007 – Creating a World Without Poverty- Social Business, Future of Capitalism , Muhmmad Yunus 5 Things FC is systematically evolving round in interacting community-rising maps with www networks5.1 Our win-win-wing generation’s united space race to end poverty 5.2 Strategy: global industry sector responsibility and leadership partnerships 5.3 Youth School of journalism of microeconomics and social business modeling 5.4 Sustainability Investment and Transparency Trillion Dollar Audit 5.5 Networks open sourcing social business replication designed to integrate localities into win-win-win global and professional transformation of MBA to SMBA 5 Corrections to Misleading macroeconomic journalismJanuary 2008: The Financial Times reviewer who called social business and FC a flimsy new idea had no idea of a third of a century of work which Bill Clinton has called Bangladesh’s new development economy model Since 1974; Whilst social business entrepreneurship is modeled on Gandhian beliefs it differs from the American view of social entrepreneurship coined in 1978. Social Business entrepreneurs insist on seeing a sustainable cashflow model and ownership by community poorest. Sustainability design and valuation governance turn social businesses into the deepest of all entrepreneurial network challenges at the innovation, practice and replication stages. Based in transparent microeconomics , FC helps everyone return to the original free market language of the entrepreneur as person who makes more jobs than he takes. This is one of the reasons why FC is the only whole system approach to sustainability investment funding. To study this 5 key periods in reporting are commended: · The Speech made to Bangladesh youth by the chair of the Nobel committee summer 2008 in opening the Nobel Museum above the Mirpur slum in Dhaka · The Millennium Citation of the Gandhi Prize to Muhammad Yunus 2000 for reuniting the Eastern fields of Gandhian Satyagraha and the western field of entrepreneurship · The Economist 1976 survey on entrepreneurial revolution; · The founding Scottish prospectus for The Economist in 1843, · What Adam Smith and his French and Scottish entrepreneurial alumni actually wrote about transparency, free markets and national integration in the second half of the 18th century Today’s global banking meltdown is also about a global market failure to segment basic banking needs from banking for the very rich. In contradistinction, Microcredit’s third of a century has innovated 10 times lower cost banking around basic services of credit for income generation ad deposits for household saving. It offers the safest banking in the world but can only be designed where national laws do not discriminate against its transparency of community-up operations. The latest mobile develops suggest that 100 times lower cost banking is a reasonable goal within a decade http://bankabillion.org However, it is not reasonable to value sustainable designs of microcredit just by narrow banking metrics. This is because hi-trust microcredit networks invest in a bottom-up infrastructure for empowering all life-critical entrepreneurial replications that communities vote as life critical. Not only has internet for the poor become a major enabler in the last 15 years but microentrepreneurial networks now offer world leading contributions to open sourcing solar and other renewable energy franchises. | Meanings I helped coin internet learning revolution (since 1973) | stories 7 reality storyteller marketer (as defined by a co-worker when we were both being fired by Coopers & Lybrand in 1995 after 5 years of questioning whether global accountas were valuing the world's most valuable intangible systems in a sustainable way)- don't you just love being a m narketert- its the only job in the world where you are doing well if 5% of the concepts you help people debate are called right - explanation the origin of the marketer before mass tv advertising took over was to research what people outside company most desperately needed and then discuss concepts until one united every constituency from next customer in vital need to new product r&D to leaders concerned with how would we scale this new to the world innovation up to people in every department who could unite around a system introducing so many value win-win-wins that everyonme in the world who knew about the servce compass of the product wanted to connect their lifetimes with it and coild freely do so because it opened up so much value - example of such a concet - internet | Systems a maths guy trusts |
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Sunday, April 18, 2010 to members of journalistsforhumanity.com and saintjames.tvdear ... and ... please could you choose time & place we can meet ... paris branch week of 20 april- I will be at same hotel (rue racine ) where you met sofia and me last time; if you want to come round and pick up photocopy of draft of the book please say- either we can meet for a coffee or i can leave copy of book at reception for you if I know you are coming I am trying to map various ways readers can mobilise round the book at http://www.worldcitizen.tv/ ; of course I am happy to post other suggestions; in fact I am most delighted if each city (with one or more alumni fan networks of yunus) has a particular collaboration action approach it wants to post. I am connecting about 400 youth from the 3 leading business schools in dc region to test market lots of different collaboration actions; once I know some of these , I am more than happy to put youth chapter leaders in direct contact; I dont want to be in the way of anything that might open up do nows of sb collaboration Back in 1993 with gary hamel's and ck prahalad's permission I coined the leadership practice of brand architecture to neighbour their family of strategic architecture tools - how to connect brands, identities, and component parts of marketing mix inside and across organsitions designed to network unique purposes. In any brand architecture one needs to: find the epicentre that wll sustain whatever gets cocked up by others double check that the epicenhtre can't be spoilt whatever others do the budget epicentre of sustainability decade 2010s with all due respect to hero yunus (and I rate him the greatest media player of all time ) is grameen danone - so let's create ning of that and map why the whole entrepreneurial world depends on what france collaboration networks - entreprenons, generation solidaire, vive la monde Franck Riboud and Muhammad Yunus to be honored by Pasteur Institute Monday May 17 Search Results
World Class Brands 2.1 –Mediating 2010s as Sustainability Decade investigates 3 hi-trust and value multiplying leadership questions. Because these may not be popular with the powers that be, they need to be popular with everyone else. Failure to urgently ask and answer them now will have catastrophic consequences for the sustainability of all our children The three questions are what future world will exponentially compound IF 1 we fail to search out the most purposeful organisations and fully value the system design that generates them 2 we fail everywhere to act on the detailed lessons of wall street’s implosion 3 we fail to see that collaboration is the new innovation advantage – that one which could empower networking technology to create jobs and go way above zero sum, rather than endlessly crash along the opposite direction What is both good news and bad news is that the person popularly voted as the world’s
number 1 entrepreneur of our generation has demonstrated all the answers to the above questions. But even as his 70th
birthday is globally celebrated , he is so focused on the extreme local challenges he needs to apply solutions to in order
to save lives in his own region that he doesn’t realise the mount of open mass media intervention his alumni need to
be helped to champion if the majority of the world’s people are to know just-in-time that this choice
of futures is now urgently at our gates. Or perhaps he does realise this, but assumes that those ambassadors for his work
will economically take it to all corners of the globe whereas most of them don’t yet realise the openness and self-esteem
required in this massive exercise of bringing down degrees of separation Saturday, April 17, 2010 Through my working life I have become more and more passionate about searching out the most purposeful originations in the world and understand how their systems are designed. It seems to me that purposeful organizations are good for everyone, employee, customer, owner, societies they re in as well as your nation and world. I think that purposeful organizations need be part of education of every age group. Why aren’t they? I don’t think we need to get too clever about the search for purpose.. Its pretty common sense stuff. Buy yes perhaps it matters most when it comes sustanabolity issues where for example on out of 7 children born to day has almost no chance of meaningful life- will be ill hungry abused and expected to go to works at 11 with almost no education. It is evident that the world we live in does not value purposeful organizations truly – and that may either be a measurement issue or celebration issue. So for example if your wish to argue that there is a whole cluster of purposeful organizations that will be ignores because there is no way they can make high profits, I would argue that these organizations should get positive discrimination when it comes to publicity- and clearly they don’t – not even in the country I come from where huge share of voice is constitutionally kept in public broadcasting. As it happens beginning round 1988 I started studying both metric and medic errors partly for my first sole authored book World Class Brands. I now have a huge catalogue of metrics errors Roughly I will lay tem out according to 3 interconnected system properties that are mot measured properly Brand trust and goodwill Transparency Sustainability s exponential dynamic whether you model that at a global market level, an individual organization system or of some network of partners I was horrified by the invention of brand valuation algorithms in the late 1980s. They were constructed so that the brand's value went up the more it advertised. The reality is that heavily advertised organizations are usually the least purposeful – first because if you are highly purposeful you don’t need a lot of advertising image. Secondly because the cost of minds has gone up faster than just about anything – to be ad led brand means to know that this company has already damaged the economics of its cost structure In service and knowledge economies, goodwill is worth more than all the things a company makes; and goodwill depends mainly on peoples relationships and trusts being purposefully kept but we are ruled over by a global accounting standard that decrees people are always costs to cut while things can be booked in as investments. This is probably the greatest maths errors that global accounting numbers make though there are many others. The mindset of global accounting may be the most non-systemic of all professions. For example, it is part of the professions ideology that they are counting up the past to the current second but never beyond. This has weird and sad effects. Firstly any speculative manager can make more profit in its last quarter by cutting something which damages quality but whose impact on sales is lagged. egg if I make chocolate biscuits and because chocolate is the most expensive ingredient, I halve chocolate input, then my costs will come down and in the current period this consumer probability wont find out. So I make more profit for that period while making it almost certain I lose future sales. In the old days we used to call this milking of a brand, and any marketer who deliberately did this would be fired. But today global accounts spreadsheet do this all the time; its almost as if they re so number focused they don’t even know they are milking. One of the worst things to do with a brand and its goodwill is to make strong promises which you have no capability to keep. Te gap between brand as image and brand s earning its trust has got greatest every year since the start of brand valuation algorithms and managing by spreadsheet numbers. Its no wonder that surveys how trust is plummeting. This is a vicious spiral ; and yet for 22 year's that I have bee raising it most people shrug their shoulders. So what? Well ultimately we end up min so much untruth that people cant see the woods from the trees- clearly wall street couldn't in its recent meltdown Coming soon more on transparency and sustainability’s abuse by major professionsFriday, April 16, 2010 Futures Networksplease help us rate them - please dont ask me to rate my own family's reach I know too well at eg http://www.normanmacrae.com/future_history.html http://erworld.tv http://worldclassbrands.tv http://isabellawm.com
8:39 am edt 1 Yunus Future Networks of Sustinability - unfortnunataly yunus keeps changing the name of these - betwen 20o5-2009 they were called future capitalism - he now calls them (global) social business and creative labs as far as I can see; stiill he is the only person with worldwide awreness and friends optimistically connecting all the biggest wishes of sustainability (see correspondence lower down); help us case that at http://journalofsocialbusiness.com 2 other nominations DC region where I live : alvin toffler -along with peter drucker, toflfer inmspired dd and I more than anyone else to imagine in the 1980s whether the net geneartion would susrvive or not; ralph nader (forget the politics- thius gut has comnsistley impoverished himself to try to fight for communities and consmers and demands respect in any world where people ask questions but ban political answers) 3 spin must get bck to work of manuel castales 4 canda don tapscott's work on net generation ws always very commercia buyt therwise as ner as right for the future as comentato0rs in the kidst of big client coulkd get 5 the work of jim colains remins extraordinary - why re there no practice networks if it 6 my dd was co-brnder of intraprenur of j gifford pichot - wonder where te traytown movement went; similrly where do herman kahn hudson institiyute networkers impact tody's debates 7 somewehre in the depths of MIT I ssume these futurists nd the web still try to breathehe; equivlently in indi is nilekani te mn; in chna is jck of ali baba the mn? ; in dhakr does it ll connect with www.grameensolutions.com and www.bnkbillion.org l;ive futurist coorespodnence sample spring 2010Dear Eric Fantastic
meeting you today at CGDEV at the memorial talk for Richard Sabot. Alvin Toffler's work - eg Future Shock and Powershift - is
a great inspiration to me and all who network optimism's permissions to action. Would it be possible to follow up with a meeting
at your office? We are starting second Yunus bookclub 1000 in a month. His DC launch booktalk is 14 May -university
sponsor Robert H Smith Business School. I believe his networks are actioning the futures we need and Bangladesh
has proven a microeconomics system design that can both restore community sustainability and make the most of collaboration
networking - something that hasn't begun to empower the productivities that people like Alvin, Peter Drucker and my father
foresaw as possible http://www.normanmacrae.com/netfuture.html This is a typical extract from Dr Yunus new book Dr Yunus 70th Birthday wishes for Sustainbility 2010s
We have to believe in our wish list if we hope to make it come true. We'll have to create appropriate concepts, institutions, technologies, and policies to achieve our goals. The more impossible the goals look, the more exciting the task becomes. Fortunately, for us we have entered an age when dreams have the best chances to come true. We must organise the present to allow an easy entry into the future of our dreams. We must not let our past stand in our way. If you were to ask me who has the best chance of coming closer to the
reality of 2030, without pausing for a second I would say that the science fiction writers would be far closer than the expert
analysts. The reason is very simple. Experts are paid to make forecasts on the basis of past and present, but events in the
real world are driven by dreams of people" .... I have met
Dr Yunus 12 times including helping to convene his 69th birthday dialogue and am cataloguing all the partner cases he
is building by wishes. The most exciting in terms of scaling up 50000 youth in actioning a new future connects out of paris
www.danonecommunities.com |
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